Privacy Policy

Effective Date: July 7, 2025

This Privacy Policy describes how Falls Truck Center ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from fallstruckcenter.com (the "Site").

By using the Site, you agree to the collection and use of information in accordance with this policy. This Privacy Policy is also incorporated into our Terms of Service.

1. Information We Collect

Personal Information You Provide to Us:

We collect personal information you provide directly to us when you:

• **Create an account:** Your name, email address, and chosen username.
• **Place an order:** Your name, billing address, shipping address, email address, phone number, and payment information (which is securely processed by our third-party payment processors).
• **Contact us:** Your name, email address, and the content of your message or inquiry.
• **Submit a product review:** Your name (or chosen alias), the product ID, your rating, review title, and the body of your review.
• **Sign up for our newsletter or marketing communications:** Your email address and potentially your name.
• **Use other interactive features on the Site:** Any information you choose to submit via forms or other interactive elements.

Information We Collect Automatically:

When you visit and interact with the Site, we automatically collect certain information about your device and browsing activity. This "Automatically Collected Information" may include:

• **Device Information:** Your web browser type, operating system, IP address, device identifiers, and approximate time zone.
• **Usage Data:** Information about how you browse and interact with the Site, including the specific web pages or products you view, the time spent on those pages, referring/exit pages, search terms used to find the Site, and clickstream data.
• **Log Files:** Server logs tracking actions on the Site, which collect data such as your IP address, browser type, Internet service provider, and date/time stamps.
• **Cookies and Tracking Technologies:** Data files that are placed on your device or computer and often include an anonymous unique identifier. These are used to remember your preferences, track your browsing behavior, and provide a personalized experience. (See our dedicated **Cookie Policy** below for more detailed information and management options).
• **Web Beacons, Tags, and Pixels:** Electronic files used to record information about how you browse the Site and interact with our communications.

2. How We Use Your Information

We use the personal information we collect for various business and operational purposes, including to:

• **Process and fulfill your orders:** This includes processing payments, sending order confirmations, shipping notifications, and managing returns/exchanges.
• **Communicate with you:** Respond to your inquiries, provide customer support, and send you important updates regarding your account or orders.
• **Manage your account:** Maintain your user profile, track your order history, and manage your preferences.
• **Improve and optimize our Site:** Analyze usage patterns to enhance user experience, website functionality, and content relevance. This includes generating analytics about how customers interact with our Site and assessing the success of our marketing and advertising campaigns.
• **Personalize your experience:** Customize content, product recommendations, and offers based on your browsing history and preferences.
• **Send marketing and promotional communications:** Deliver newsletters, special offers, and other promotional materials, if you have opted-in to receive them.
• **Detect and prevent fraud and abuse:** Monitor for and prevent fraudulent transactions, unauthorized access, and other illegal activities.
• **Comply with legal obligations:** Adhere to applicable laws, regulations, legal processes, and government requests.

Legal Basis for Processing (For EU/UK Users - GDPR):

If you are located in the European Economic Area (EEA) or the UK, our legal basis for collecting and using the personal information described in this Privacy Policy depends on the information we collect and the specific context in which we collect it. We primarily process your personal data where:

• The processing is necessary for the performance of a contract with you (e.g., fulfilling your order).
• You have given us explicit consent to do so (e.g., for marketing communications).
• The processing is in our legitimate interests and not overridden by your rights (e.g., for fraud prevention, site improvement).
• We have a legal obligation to do so.

3. Sharing Your Personal Information

We share your Personal Information with third parties only when necessary to help us provide our Services, as described above. These third parties are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.

• **Payment Processors:** We use secure third-party payment gateways (e.g., Stripe or PayPal) to process your payments. Your full payment card details are generally not stored on our servers.
• **Shipping Providers:** We share your name, shipping address, and contact information with shipping carriers (e.g. UPS) to facilitate the delivery of your orders.
• **Analytics Providers:** We use services like Google Analytics to understand Site usage. Google's privacy policy is available here, and you can opt-out here.
• **Email Service Providers:** We use third-party email services (e.g., SendGrid) to send order confirmations, shipping updates, marketing emails (if opted-in), and password reset emails.
• **Business Management Software:** If you interact with our internal systems (e.g., for scheduling service, estimates) through software like ShopMonkey, data relevant to that interaction (e.g., contact details, vehicle information) may be processed by that software provider as part of our business operations.
• **Law Enforcement and Legal Compliance:** We may disclose your Personal Information if required by law or in response to valid requests by public authorities (e.g., a court order or subpoena). We may also disclose it to protect our rights, property, or safety, or the rights, property, or safety of others.

International Data Transfers:

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers. By using our Services, you understand that your information may be transferred to countries outside of your country of residence, which may have data protection rules that are different from those of your country.

If you are an EU/UK resident, we ensure appropriate safeguards are in place for such transfers (e.g., Standard Contractual Clauses).

4. Cookie Policy

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

For detailed information about the cookies we use, why we use them, and your choices regarding cookies, please refer to our dedicated cookie page.

5. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. For example, when you place an order, we will maintain your Order Information for our records unless and until you ask us to erase this information.

6. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

• **Right of Access:** Request a copy of the personal information we hold about you.
• **Right to Rectification:** Request that any inaccurate or incomplete personal information be corrected or updated.
• **Right to Erasure (Right to be Forgotten):** Request deletion of your personal information, under certain conditions.
• **Right to Restrict Processing:** Request that we limit the way we use your personal information, under certain conditions.
• **Right to Object to Processing:** Object to our processing of your personal information, under certain conditions.
• **Right to Data Portability:** Request that we transfer your data to another organization, or directly to you, under certain conditions.
• **Right to Withdraw Consent:** Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• **Right to Lodge a Complaint:** You have the right to lodge a complaint with a supervisory authority regarding our collection and use of your personal data.

To exercise any of these rights, please contact us using the contact information provided in Section 8 below. We may ask you to verify your identity before responding to such requests.

California Residents (CCPA/CPRA):

If you are a California resident, you may have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected, disclosed, or sold, and the right to opt-out of the sale of your personal information (if applicable). Falls Truck Center does not sell your personal information.

7. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

8. Security

We implement commercially reasonable technical and organizational measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint regarding your privacy, please contact us:

By email: support@fallstruckcenter.com

By mail:

Falls Truck Center
2403 Old Jacksboro Hwy
Wichita Falls, TX 76302
USA